Borderless Network Architecture Baseline Workshop (BNABW)

Course Description Schedule Course Outline

Course Overview

Cisco has a major competitive advantage across all of its portfolio: the Network. Borderless Networks Architecture is the binding vision for how businesses leverage the network to meet today—and tomorrow’s—business needs.

This instructor-led workshop enables Account Managers to impart to customers the Borderless Network Architecture vision and to make the connection between the customer’s business needs and the value of implementing an architectural solution for their enterprise networking requirements.

Attendees will take away a strong understanding of the underlying Borderless Networks Architecture components, the competitive landscape, and develop plans for identifying and engaging prospects.

Who should attend

The primary audience for this workshop is the Account Manager working in the Enterprise and Mid-Market segments. Account Managers working in the SMB and channel segments may also benefit from this training.


A background in networking and Cisco sales is strongly recommended.

Course Objectives

After attending this course, you will be able to:

  • Understand and articulate Cisco’s Borderless Networks Architecture vision and strategy, as well as its value to your customers.
  • Understand competing solutions and how to differentiate Cisco's solutions, and how to effectively deflect FUD from the competitors.
  • Correctly position Cisco's range of Borderless Networks solutions within your customer’s environment.
  • Understand the critical success factors in selling Borderless Networks solutions
  • Explain to a customer Cisco's perspective on the Next Generation Network, and why that is relevant to their business.
  • Explain the primary components of Cisco's Mobility, EnergyWise, Medianet and Security solutions in relation to the business value they provide.
  • Articulate overall market size, forecasts and drivers around Borderless Networking.
Classroom Training
Modality: C

Duration 1 day

Dates and Booking

Currently there are no training dates scheduled for this course.  Enquire a date


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